Fang Bin Guo
Liverpool John Moores University, UK
Biography
Fang Bin Guo has been a Senior Industrial Designer and worked for a variety of design consultancies/in-house design teams before teaching product design engineering
at Liverpool John Moores University (UK). He holds BA, MSc and PhD degrees in the field of industrial design and remains actively involved in academic research in
terms of identifications of the economic condition, cultural issues, expectations of industry, the current role of design/designer, especially clarifying pedagogical trends
and curriculum development. His current researches incorporate Human Factors issue and its applications in product design/development, in particular in the context of
contemporary industry and further the impact on design and design education.
Abstract
Abstract : Shifting product design from technology driven to user centre design